Small businesses should have a website – here’s why

Website represents your company, and web presence is important in every small business. According to Dogulin Digital, people and companies rely more on the internet information especially in this Modern Era.  Most people in most markets go to the internet, specifically a search engine like Google, Yahoo, and Bing. These search engines are the big three and account for over 90% of all searches. By getting a website it makes it very easy for people to find you, read up about your company, your story and answer questions they have on your company. They will be able to find your business when they search for it on a search engine like Google, Yahoo or Bing.

Main reasons why small businesses should have a website?

  • A website represents your brand.  It instantly creates an official presence on the internet and you don’t have to depend on others speaking for you. Website help make your brand look exactly the way you want, with your own logo, colors, and fonts.
  • A website makes your company more credible. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards.
  • Website reach out globally,it helps you generate more leads and serve  24/7. Website is able to service customers far more widely. It helps you serve multiple customers from anywhere in the world at any time of day.
  • Saves money compared to having a physical shop.  Starting a new business can be expensive. Website saves the cost of physical premises by setting up an online shop.

There are a lot more reasons to having a website especially for start-ups than what we have listed here but this is a good general overview.

 

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